Arrow Cloud

Bloom worked with Elevation Media on their ambitious Arrow Electronics campaign. We created a series of character animations which were displayed across a range of electronic devices from cell phones to computer screens. The animation charts the perilous journey of man chasing his lost document, when all he had to do was place it safely in the cloud (there’s no place like cloud). We took the¬†one-take¬†footage from Elevation Media and created over 25 separate animated clips which were then composited into the live action scene.


Elevation Media


Animation, VFX