Pearl Izumi

Pearl Izumi was developing a new line of clothing based on biomotion research. Genesis Inc. brought in Adrian Bishop and Chris Cox to design and animate their launch campaign video. BioViz combines a number of visibility studies. Pearl Izumi, having been an early pioneer in visibility design for athletic gear, was upping the bar and needed a video to communicate their methodology.

Client

Genesis Inc. / Pearl Izumi

Category

Motion